Honda and Sony have joined forces to design the automobile of the future under the brand name Afeela in a ground-breaking cooperation. The goal of this collaboration is to put user experience and technology improvements ahead of conventional metrics of power and performance. The Afeela concept, which was shown at CES, takes a new approach to mobility by merging autonomous driving capabilities, Qualcomm Technologies' Snapdragon Digital Chassis, and a unique "soft cocoon"-like interior.

Honda and Sony Unveil Afeela Prototype: Improving User Experience in Self-Driving Cars.


The Honda-Sony alliance is designed to change the car industry, with ambitions for US delivery by 2026. In this post, we'll look at the Afeela prototype's features and vision, showcasing its unique approach to mobility and user-centric design.

Focus Shift: User Experience and Technology

Honda and Sony's partnership highlights a change in the car industry's emphasis from power and performance to software, networks, and user experiences. This concept is embodied by the Afeela prototype, which provides a look into the future of autonomous cars that favor sophisticated technology and increased user interactions.

Innovative Design Elements

The Afeela prototype has a number of design elements that distinguish it from standard car models. With a driving yoke, dash-length screen layout, and an open concept center console, the cockpit is meant to provide a peaceful and pleasant environment. These features work together to wrap passengers in a "soft cocoon," enabling a relaxing and pleasurable driving experience. The interior colors have been carefully selected to minimise distractions and driver fatigue.

Integration of Advanced Technology

To improve its capabilities, the Afeela prototype makes use of cutting-edge technologies. The vehicle has 45 cameras and sensors, as well as an electronic controller with a maximum computational capability of 800 Tera Operations Per Second. Because of its computing capability, the Afeela prototype can provide SAE Level 2 driver assistance as a standard feature, making it appropriate for a variety of driving circumstances, including urban and city driving. The partnership with Qualcomm Technologies' Snapdragon Digital Chassis improves the vehicle's performance and provides seamless communication while enhancing chassis dynamics and driver-assistance capabilities. In the future, the Afeela prototype is expected to have a limited Level 3 autonomous driving system.

Metaverse and Augmented Reality: Embracing the Future

The joint company behind Afeela, Sony Honda Mobility, is not just focused on manufacturing new cars but also on reinventing the driving experience. The business intends to use augmented reality technology to create an intuitive navigation system that will allow for increased and immersive interactions with the vehicle's surroundings. Furthermore, Sony Honda Mobility intends to build its own metaverse, enhancing the possibilities of networked digital experiences and pushing the limits of vehicle technology.

Future Possibilities

The Afeela prototype is a huge step forward in the Honda-Sony partnership. Sony Honda Mobility has announced intentions to produce the Afeela, with pre-orders beginning in the first half of 2025 and delivery beginning in the spring of 2026. This collaboration is a significant step toward the creation of innovative, user-centric autonomous cars.


Honda and Sony have introduced the Afeela concept, a future self-driving car that stresses user experience and technology improvements. The Afeela prototype exemplifies a new approach to mobility by focusing on software, networks, and user interactions. The Afeela prototype is expected to alter the driving experience with its superior technological integration, unique design elements, and ambitions for future metaverse and augmented reality experiences. The automotive industry is excitedly anticipating the launch of the Afeela, a vehicle that epitomizes the merging of cutting-edge technology and increased user experiences, as Honda and Sony continue their joint venture.

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