Tesla CEO Elon Musk revealed that producers on the social media network may now monetise their material, adding to the expanding list of innovative implementations to boost Twitter's bottom line and foster citizen journalism.
Since Musk's takeover of Twitter, the company has taken several drastic steps to become a profitable business, including mass layoffs and the launch of Twitter Blue subscriptions. While many previously verified users objected to the request for a monthly fee to obtain a blue checkmark on Twitter, Musk saw it as a much-needed revenue stream for the company.
The current user-centric redesign, which enables users to monetise all types of postings on Twitter internationally, aims to increase follower engagement and provide new income streams on the social media site.
Twitter's "Subscriptions" function enables users to charge followers a monthly fee "from one of the price points made available by Twitter." Once paid, subscribers gain access to the creator's exclusive content, which is not available to the general public.
Twitter will enable creators to retain 97% of income up to $50,000 in lifetime earnings before reducing the revenue split to 80% for artists. To compensate artists on Twitter, the social media behemoth has joined with payments processor Stripe.
However, the revenue share will not begin until the users reach the $50 minimum. Even if a creator's Twitter account is suspended for whatever reason, the subscription services are non-refundable. In such cases, users must unsubscribe manually to prevent auto-monthly payments to dormant Twitter accounts.
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