Google engineers created 100 nonsensical queries such as "hiybbprqag" and inserted a fake result for each. And then within weeks, the same results began to appear on its rival Microsoft's Bing search engine.
Image From: bbc.co.uk
But Google's Amit Singhal told industry blog SearchEngineLand.com that it was "plain and simply cheating" and he detailed the sting operation in a long blog article. But I post here some of his detail post. "A search for 'hiybbprqug' on Bing returned a page about seating at a theatre in Los Angeles. As far as we know the only connection between the query and result is Google's result page," he said.
He concluded that Microsoft was gathering data on what people search for on Google, via either Internet Explorer or the Bing Search toolbar.
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