While the Internet continues to revolutionize the way of life, marketers and businesses utilize various tools and channels to implement the most creative digital marketing strategy. They say that content is king and forever will be, but what forms of content are making the waves in the World Wide Web today?

Importance of Infographics in Philippine Digital Marketing this 2014

If the goal of a business is to educate people about a product through the Internet, it can always be as simple as a product image and description. However, the idea of marketing a product may create very little impact on a particular target market if it does not supply the informational needs of the general audience. Why? Because consumers nowadays are getting more educated. They seek information before they purchase a product or service.

One of the most noticeable digital marketing trends today involve the use of visuals: photos, videos, and infographics that can capture even the high schooler’s eyes. People love visuals. Whatever product gets the most attention online will surely trend on social media and rake in the most numbers in analytics. If you're winning in analytics, then you can win in revenues.

An effective digital marketing strategy employs the best tools in order to reach the widest audience. One of the most effective and emergent tools in 2014 is the infographic.

What is an infographic?
An infographic is a creative visual presentation of information, data, or knowledge.

Why is it considered an effective digital marketing strategy?
Communicating a message, both old and new, to online users is relatively more complicated than traditional means. There are a lot of “distractions” on the Internet that can easily grab the attention of your potential end-users.

When delivered right, infographics will help attract various audiences, including your target market. If the information is appealing, then it means that it is valuable. Infographics are made to get an audience interested in the message that you are trying to get across. The more unique, creative, and informative it is, the more shares you will get. Consequentially, it will help you establish your brand and online presence.

An infographic is a powerful way of achieving your marketing goals. It will help you:
  • Increase the awareness of an audience about your brand
  • Boost your traffic from bothlocal and international segments
  • Show them your expertise
  • Deliver a visually attractive format that is fool proof
  • Help deliver your message without having to worry about information overload
  • Engage your audience and make them anticipate your future projects
  • Gain organic traffic
  • Go viral

What are some ideas to remember before creating an infographic?
Consider your word count. An effective infographic does have content, but you need to keep it minimal. The more content you have, the more cluttered it looks. The attention span of people on the internet is much shorter. Understand that an infographic is completely different from a sales talk. You do not have as much time to close the deal.

Choose the right font. After checking your word count, focus on the font and font size. Make sure that it is readable, and don't try to make it look spunky by using characters as part of your text. Characters are not part of the alphabet.

Balance your colours and white space. While it is important to keep in mind that your infographic must be creative, the colours must not be too glaring or hurtful to the eyes that it will instantly turn off an audience and make them exit or switch to a different tab. Balance the use of bright and neutral colours along with the “white space” or the empty space of your infographic.

Be unique. Do you need charts or tables to present information? Think of something that is out of the box. Find something else to make it look more interesting. If you simply use charts, tables, and graphs for your data, then it will seem like a lecture. Essentially, an infographic must really be informative, but it shouldn't look boring. Never use a template for your infographic or try to copy someone else's. Make it your own.

Is it shareable? Aside from informing or making your audience aware, do not forget that one of your primary reasons for creating an infographic is to increase your traffic. By posting your infographic on social media platforms, such as Facebook, Twitter, and Pinterest, you are already gaining presence.

As an online marketer, you need to change how you reach out to your audience. Using infographics is a low-risk, high-reward digital marketing strategy, and if you are able to deliver it effectively, it won't be difficult for you to increase your market share.

Author Bio:

Cristina Beltran is a writer, blogger and online marketing specialist at MoneyMax, Philippines' leading financial comparison website.

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