Miss Universe third runner-up Shamcey Supsup is the new celebrity endorser of the Department of Tourism (DOT). Shamcey will promote our country tourism campaign to encourage more local and foreign visitors in the Philippines.

Image From: abs-cbnnews.com

DOT Secretary Ramon Jimenez Jr. said, "We welcome this arrangement, especially now that social media is considered to be a highly effective means of transmitting information."

Her commercial is a joined project of the DOT and Smart Communications Inc. to support the “It’s more fun in the Philippines” campaign.

Secretary Jimenez explained, "Through these initiatives, we hope to rally more Filipinos to explore the beauty of the Philippines, as well engage everyone in becoming tourism ambassadors who will ensure that foreign guests will always have a positive, memorable, and fun experience in the country."

SMART Communications Inc. has also launched a Limestone billboard and a web-based SMS broadcast service called "Infoboard" for the DOT.

Meanwhile, DOT has a joint initiatives of eight-year partnership with SMART Communications Inc. to push more its tourism programs.

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