eBay has agreed to acquire GSI Commerce (GSIC), a digital marketing and e-commerce company, for $2.4 billion. ebay (EBAY) says the acquisition will bolster its capacity to connect buyers and sellers around the world.

As eBay Inc. statement on it's site, "The online marketplace operator has agreed to pay $29.25 per share, a 51% premium to GSI’s closing stock price Friday. As part of the deal, eBay plans to sell GSI’s licensed sports merchandise business and 70% of shopping sites RueLaLa.com and ShopRunner.com."

eBay expects the transaction to result in synergies of approximately $60 million by 2013; the company expects the transaction to be EPS neutral in 2011 and accretive in 2012. As part of the divestiture, eBay will loan the holding company $467 million and retain a 30 percent stake in Rue La La and ShopRunner. In addition, Michael Rubin will invest additional cash of $31 million in the holding company.

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