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Dunkin Donuts says sorry for Blackface Advertisement in Thailand

The said advertisement was seen posted everywhere in Thailand. The popular doughnut maker says sorry for their 'blackface' ads. Dunkin' Donuts in Thailand was on the hot seat because of the 'racist' ad, according to Human Rights Watch.

Dunkin Donuts apologizes for blackface ad campaign in Thailand
Dunkin' Donuts apologizes for blackface ad campaign in Thailand
Image From: takepart.com


The Dunkin Donuts ad represent their newest flavored doughnut called, "charcoal donut." As what you can see from the image above, the model was wearing blackface makeup and with a shiny pink lipstick while she's holding a bitten donut.

The slogan was translated in English saying, "Break every rule of deliciousness."

Chief communications officer for Dunkin Karen Raskopf apologized and said, "On behalf of our Thailand franchisee and our company, we apologize for any offense it caused. We are working with our franchisee to immediately pull the television spot and to change the campaign."

A report came from AP said, it's common in Thailand marketing strategy to feature racist undertones.

And for the chief executive of Dunkin's Thailand franchise Nadim Salhani comment, it was so ridiculous!

He said, "It's absolutely ridiculous," said CEO Nadim Salhani. "We're not allowed to use black to promote our doughnuts? I don't get it. What's the big fuss? What if the product was white and I painted someone white, would that be racist?"

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