Pilipinas Kay Ganda - Philippines’ New Slogan

Pilipinas Kay Ganda is the new Philippine slogan which replaced "WOW! Philippines," was launched before members of the tourism industry and honorary guest, Vice President Jejomar Binay.

The new brand carries both visual and verbal idioms of the beauty of the Philippines through the tagline "Pilipinas Kay Ganda" and a colorful logo that incorporates a coconut tree, sun, and tarsier to depict the country’s unique tropical beauty and sunny dispositions.

Tourism Secretary Alberto Lim cited "Pilipinas Kay Ganda" as reflective of the optimism being represented by the new administration. And lim said, "The new Philippine brand will be the centerpiece of our tourism promotional programs and advertising campaigns in the years to come. It is in keeping up with the President’s philosophy of public-private partnership."

Category: Announcement , Promotion